In product photography, the skill of the photographer lies in identifying the uniqueness of each product and highlighting that effectively through his photographs. Every product has its own distinctive texture, colour and differentiating factor which has to be captured. For instance, a textile product will have a soft finish with delicate textures, as opposed to metallic products like Aluminium, Steel or Gold, where lustre and strength will have to be highlighted. Similarly different techniques will have to be adapted while shooting transparent and opaque products.
Professional product photography services are mostly done for promotional material in advertising campaigns. In all my commercial photo shoots, I focus on projecting the product in the most appealing way to the relevant target audience. Having my own professional product photography studio gives me the flexibility to explore with different styles and background options.