The thrill in advertising photography is watching your initial scribbles of a concept take shape through photography and design. The challenge comes in not just understanding the concept of the creative director, but effectively bringing it to life with complementing photography. Most advertising these days is done by employing the use of professional promotional photography services, and as a photographer, it becomes crucial for me to click the best shots.
Being a creative director myself, I understand how important it is to have the perfect commercial photography support for successful advertising. I interact and work with the creative heads of many agencies and companies, making sure that the concept is well represented through my photographs. Over the years I have worked on concept based advertising photography for many corporate clients such as Subway, Eyetex, Anushka Spa and Salons, Relish, etc.